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  • Mageze保健藥品包裝設計

    2019-02-09

    如果你是一名運動員,甚至只是一個運動愛好者,你很可能會偶爾經歷肌肉酸痛。雖然舒展一下筋骨,或者去冰浴或熱桑拿,都可以緩解肌肉的疼痛,但有時你需要一些補充來緩解疼痛。這款產品不僅有助于收縮后的細胞放松,保持身體健康,降低血壓,維持大腦功能,也是DPP制藥公司最新產品線Mageze的焦點。
     
    他們將自己的產品定義為年輕人和注重健康的人,希望創造一種產品,使其具有與競爭對手不同的品牌個性。這些信息有助于在整個過程中形成設計決策的基礎。通過一系列的設計迭代,采用了一種簡潔的設計語言,以藥品標簽和急救箱為靈感。清潔的急救箱外觀和簡單的配色方案有助于滿足客戶對高端產品的需求,并創造出視覺上引人注目的設計。在消費者看來,創造一種利用醫藥產品設計語言的產品的內涵也有助于創造品牌信任和可靠性。
     
    德納圖重慶藥品包裝設計公司探求鮮艷的橙色色斑背后的意義是什么?創意構想應是用一個醒目的顏色為mageze品牌的一個標簽,將創造一個強大的和難忘的品牌標識,在貨架上很容易識別。選擇橙色不僅是因為它的生動的色調和喚起強烈的健康和活力的能力,還因為它引用了藥物設計語言(如急救箱、處方藥、藥瓶和健康指南)。希望它能喚起一種信任感和可靠性,更重要的是,它能起到保護受傷的作用。
     
    為了創建一個強大而難忘的品牌,創建了一個由簡單的配色方案、類型選擇、信息層次結構和布局組成的標識系統,可以在所有包裝中一致地使用。為了在整個范圍內創造差異,設計了一個圖形圖標系統,其中有點表示每個產品的使用方式。例如,噴霧劑噴霧劑的噴灑作用圖標和薄片圖標代表水中的鹽。它們使用相似的元素,所以它們看起來很有凝聚力,同時仍然代表單個產品的用途。

    Mageze保健藥品包裝設計_重慶德納圖
    Mageze保健藥品包裝設計_重慶德納圖
    Mageze保健藥品包裝設計_重慶德納圖
    Mageze保健藥品包裝設計_重慶德納圖
    Mageze保健藥品包裝設計_重慶德納圖
    Mageze保健藥品包裝設計_重慶德納圖
    Mageze保健藥品包裝設計_重慶德納圖
    上圖:Mageze保健藥品包裝設計


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